12D, by 12 Dimensions: the same twelve-dimension model — what you sell, who you are, whether you're trusted, how you look — run as software against any URL. Paste it in below.
Tick the box, then Score it
Every score is built from these four questions a visitor actually asks, whether they know it or not.
Scope, attributes, value, uses, users, provenance. What you sell and to whom.
Your values and people, and whether you act local or global. The trust layer.
Personality and the relationship you keep with customers. How you talk and follow up.
Visual imagery and heritage. The mark, the colours, the story behind the name.
See what earns a full point, a half, or nothing, dimension by dimension →
No sign-up. Only the public pages of the site you give are read — never anything behind a login.
All twelve dimensions, plus a technical Foundation check and what two sources already say about you.
The report ranks what to fix first. Do it yourself for free, buy Blueprint for the exact changes generated automatically from your site, or let Pulse or Radar watch it going forward.
A real score, re-run automatically every week, for a real site.
The full score, on screen, every time.
The exact changes, generated automatically from your site. One-off.
Monthly re-score, competitor tracking and Recall.
Weekly re-score, alerts within the hour.
12D